E-Commerce & Digital Communications

E-Commerce

Do you want to quickly enter the Chinese market? Do you want to efficiently get real market feedback and insights into consumer behavior? Then the e-commerce is definitely one of the best options.

In this service area, we offer three e-commerce sales channels to help different types of businesses sell and grow:

German Pavilion Online Store (cross-border e-commerce)
German Gift Online Store (general trade e-commerce in China)
Discover Germany Livestream (live e-commerce)

Relying on a public domain e-commerce platform, AHK Greater China has opened German national specialties-themed pavilions. The aim is to help German brands, manufacturers and retailers in the consumer goods industry, especially Sino-German SMEs, to quickly enter the Chinese consumer market through cross-border e-commerce channels and to create new opportunities for their expansion into the Chinese market.

AHK Greater China, together with other mainstream e-commerce platforms and professional partners, has successfully opened the following pavilions:

German Food Pavilion: Focused on the Food & Beverage and Mother & Baby Categories

German Family Pavilion: Focused on Personal Care and Household Cleanliness Categories

Germany Health Pavilion: Focused on the Healthcare Category

The business-to-business-to-consumer private domain collection mode gathers multi-category German high-quality brands and products, creates online and offline thematic marketing and promotion linkage, and provides a variety of supply modes and product operation strategy. It aims to provide stable and reliable sales channels for German brands, open brand awareness, thus helping German brands to quickly enter and continuously expand the Chinese consumer market.

German Gift Online Store : Focusing on Gifts and Differentiation

Livestreaming has gradually become important for enterprises to communicate internally and market externally. With rich e-commerce experience and high-quality multi-party resources, AHK Greater China distributes high-quality live content to more easily attract viewers and create brand awareness, thus building brand connections and loyalty.

The Discover Germany series of livestreaming services for more than 30 well-known German brands has gained more than 1 million views in total.

Digital Communication

German brands entering the Chinese market often encounter difficulties, such as few publicity channels, low marketing budgets, and difficulty in finding specific customer groups, which can often become a major obstacle for German brands expanding into the Chinese market. The AHK Network advises, supports, and represents German companies worldwide that want to establish or expand their foreign business. AHK Greater China promotes and advances Sino-German business cooperation through, for example, providing marketing services. AHK Greater China empowers companies with its rich media resources, including but not limited to advertising on AHK Greater China's Official Website, advertising on AHK Greater China's Official WeChat Account, advertising in diverse, China-wide publications, creating and operating company WeChat Accounts, and so on.

AHK Greater China offers a range of consulting services to help you find the most relevant and targeted media. We can work with you to develop a viable media strategy that will objectively and impartially assess the various types of media that might be beneficial for your business and assist you in maximizing your return on investment in the Chinese market.

We help you set up an official company account on WeChat, the most popular social media platform in China. After the setup we can also provide the maintenance service to your account.

Basic Setup:

Consulting on and selection of a suitable type of WeChat official account (service account or subscription account)
Consulting on the features, structure and contents of your WeChat account
Suggestions about your account’s name and profile based on your provided information
Registration and verification of the account
Important Notice: 1) Business License of your registered company in Germany, 2) WeChat Verification Letter with your signature and company seal, 3) scan copy of Chinese ID card and a Chinese mobile phone number will be requested for the official registration and verification process. If you need us to provide the document under 3) the purchase of our Maintenance Service is mandatory
Filling in company profile in your WeChat account and menu setup on basis of your provided information
Menu: max. 3 main menus with Option 1) 5 sub-menus each; Option 2) customized template each. We will make suggestions on the menu setup
Featured: one posting through our official WeChat Account “AHK Greater China” (德国海外商会联盟·大中华区) for promoting your WeChat account to over 40,000 Chinese and foreign professionals interested in Sino-German business topics

Maintenance Service:

Possible updates to profile and menu
Creating (according to your corporate design) and sending out of up to 4 push-up messages per month based on your provided material in Chinese language according to our template through your account on a weekly basis
Relevant messages/enquiries from the followers will be translated and forwarded to you on time via email
Tracking and periodical statistics of followers, clicks rate, shares and comments etc.
Featured: Monthly there can be one specified message that was already send out from your account be forwarded through our official WeChat account “AHK Greater China” (德国海外商会联盟·大中华区)

The official website of AHK Greater China (www.china.ahk.de) is one of the largest Sino-German economic and trade portals. With more than 70,000 visits per month, the official website of AHK Greater China has global reach. We offer a wide range of advertising resources on our website and through our social media channels to help you build brand awareness.

The WeChat account of AHK Greater China （“德国海外商会联盟·大中华区”） has over 50,000 followers, who are mainly German companies in China, Chinese enterprises, or governmental organizations interested in investing in Germany. AHK Greater China provides comprehensive coverage of the Sino-German business circle.

The core service offerings of the AHK Greater China WeChat Official Account, AHK Insight, Supply and Demand, and Discover German Companies help companies build up their image from industry analysis, partner search, and brand building, thus gaining more cooperation opportunities. We can also tailor-make digital marketing solutions to suit your needs.

Other WeChat advertising services include the German Chamber of Commerce in China WeChat Regional Accounts.

WeChat Channels is a sub-platform in the WeChat ecosystem, with up to 500 million daily active users as of 2022. Thanks to the stable WeChat user base, the use of WeChat Channels continues to grow, with user usage hours and playback volume rising rapidly. It has huge business potential.

We provide WeChat Channel Advertising Services and Live Event Streaming Services. The 2023 Sino-German Spring Market livestreaming has exceeded 50,000 people per hour.

Finding the right media to promote your company and services can be difficult in a foreign market. We can help you choose the right platform for your industry and your specific target group, both in print and online media. We will present a selection of different media to you and, on request, we will book and supervise your ad campaign in the media of your choice. Members of the German Chamber of Commerce in China also enjoy preferential advertising rates to highlight their company's products and services with our own media products.

We have worked intensively with Chinese media over the last ten years and foster close contacts with various newsrooms. We can reach out to more than 300 core media contacts in well-known media, especially in the economics, business, legal and environment fields. With our press release service we help you get your intended messages across to the Chinese public, whether you would like to increase visibility in China, shape your image or enhance marketing efforts.

Our press release service offers you:

Researching for suitable target media
Consulting on your message for Chinese media outlets
Writing and distribution
Monitoring and clipping

A good relationship with key media is crucial in building and fostering your company’s image. We maintain close relationships with many of the main media in China and can help you develop positive media connections too. Depending on your goals we can arrange small and medium-scale press conferences or media networking events with selected media. If desired, we can also consult with you on who to approach or how to best place your message in China.

With our press event service we offer you:

Consulting on target media, format and message
Acquisition and organization of suitable rooms, equipment and staff
Handling of the invitation process
Preparation of materials for events
Follow up with participants after events

Translation Services

Translations/interpretations for any topic from German/English into Chinese or Chinese into German/English. Other languages are also available.

Translation work is carried out by professional, certified translators. For specialized technical translations we consult with qualified partners in the relevant fields to ensure translations are of high quality. All completed translations go through a quality control process - technical control by technical personnel and language control by native speakers.

You will receive high standard translations that incorporate cultural communication differences specific to China. This service is designed for companies and individuals requiring efficient translations and interpretations. Prices vary according to individual requirements.

Design Services & Corporate Publishing

Whether you would like a customized company brochure designed for the Chinese market, a bilingual flyer or a complete booth design for your next trade fair event, our team of multi-lingual designers will help you to find the right measures to concisely communicate with your target groups.

You name it, we produce it: company, employee or customer magazines, newsletters (print or digital), annual reports, periodicals or one-off publications. You can outsource parts of your project or the complete package to us, including content, design, layout, printing, quality control, and delivery. Abiding by our high quality standards, we follow your strict timelines.

To assemble your individual package, please choose from any of the following services: