Background
The food and beverage market in China has enormous potential, but high costs and complex legal frameworks can present challenges for individual overseas SMEs seeking to enter the Chinese market.
To address this, we are constructing a cross-border e-commerce online store called "The German Food and Beverage National Pavilion" on Tmall Global, JD Worldwide, and Tik Tok Worldwide. The store will serve as a sales platform in China for German food companies, providing one-stop service and support from local storage and customs declaration to sales and after-sales.
This project is led by AHK Greater China and endorsed by DCTA as the sole operator of the National German Food Pavilion, tasked with setting up the cross-border e-commerce pavilion on a whole-of-China platform. Our goal is to manage the operation of German food brands and products stationed in the National Pavilion and complete the production and sale of products across the supply chain.
We invite German food and beverage companies to join us, and those whose brands are represented in the pavilion for the first time will not have to pay any operating costs, giving them the opportunity to test the Chinese market at minimal cost. The online store is set to open in mid-October.
Common Brand Pain Points
- Little understanding of China's e-commerce market: German food brands that have only just entered China's E-Commerce market often do not understand China's e-commerce environment, the complex legal framework and the fast iterative e-commerce operations.
- Few channels to find partners: The agency market is a mixed bag, making it difficult for brands to find a trustworthy partner.
- High cost of independent shops: Brands need to bear the cost of logistics, warehousing, operations, customer service and other aspects. The cost and risk are high for brands.
- High cost of marketing and publicity: The brand's influence is still insufficient at the early stage of operation in a new market, and the marketing and publicity budget is often limited.
Advantages
- Zero Fee: Brands entering the pavilion for the first time can test the Chinese market at the lowest cost, without paying any operating fees.
- One-stop Service: AHK Greater China provides one-stop solutions for logistics, warehousing, customs clearance, warehouse operations, marketing, and sales to help brands simplify their operations in China.
- Real Market Feedback: Brands can access market analysis on volume and growth trends, consumer profiles, and unit price ranges for each product to gain insights into the Chinese market.
- Integrated Communication Matrix: AHK Greater China uses its own media resources, including the Pavilion's media, offline flash shops, and community networks to improve the visibility of German food brands in the Chinese market.
For more information and cooperation, please contact Mr. Xiaofei WEN via email or telephone at (+86) 28 8533 6840.