Ticker Business Journal
The Ticker is the business journal of the German Chamber of Commerce in China. This free English language magazine is published four times a year and features quality content from member companies and those with Sino-German Expertise. Readers benefit from practical and in-depth cover stories, features and op-eds on a range of economic, social, technological, environmental and governance topics.
Current Ticker Issue | Summer 2024 | Chinese Consumer Trends: Navigating the New Normal
China is a dynamic, exciting place. The Chinese market is continually changing and has undergone substantial change and transformation. From demographic changes to the property industry slump to the shift from offline to online retail, cross-border e-commerce to a new focus on health and wellness, change has become the new normal.
Welcome to the summer 2024 edition of the German Chamber Ticker! In this edition, contributing writers explore and identify insights from and opportunities in these changes and challenges. We have curated articles on a range of topics of relevance to German companies in China and for Chinese companies who partner with German companies. This includes sharing opportunities for business tenants, detailing the rise of local brand reputation, adapting marketing and recruitment for cross-cultural success, explaining generational and regional differences, as well as detailing the requirements of the new Chinese Consumer Protection Law. Last yet not least, our writers illuminate important aspects of China’s e-yuan currency, Gen Z’s fondness for experiences, the EU Deforestation Regulation, as well a cross-border mergers and acquisitions. Understanding these key things can support businesses to adapt to, and thrive in, China.
To enjoy timely insights and practical recommendations for businesses, click below to read the latest edition of the Ticker.