Competence Centre for the Food and Agriculture Industry

The Competence Centre for food and agriculture is a project to promote the export of German food and agricultural commodities and offers services for German companies who want to export their products to China. The competence center has been operated since September 2021 by the AHK Greater China in close cooperation with the Federal Ministry of Food and Agriculture (BMEL). The BMEL supports the AHK financially in the development of core competencies to strengthen the German export industry. As a result, German companies benefit from low-cost services within the framework of the Competence Centre.

The Competence Centre in China provides German companies with relevant information about the Chinese market and supports companies in entering the Chinese market with its state-sponsored comprehensive range of services.

The Chinese market is one of the largest markets in the world and thus holds great opportunities and enormous potential for German companies. China has formed a growing middle class, which has developed a need for safe, innovative and traditional food and agricultural commodities of the famous brand "Made in Germany". Before the COVID-19 pandemic, China showed an increasing demand for German products and this demand will continue to grow in the future. The Chinese economy has already recovered in 2021.

Trends in China

  • Increase in disposable income brings increased demand for high-quality and imported food
  • Increased demand for meat and by-products, dairy products, fruit and vegetables
  • Vegetarian meals are becoming increasingly popular in China
  • Customers check product ingredients due to increased health awareness: "without additives" and "organic" are particularly popular
  • Private label products are on the rise
  • Online retail and e-commerce continue to gain popularity


We offer various services to support the export business of food and agricultural goods. Please contact us for more information.

We offer the following services:

  • Initial consultations (max. one hour duration)
  • Business partner search
  • Address search
  • Company credit reports
  • Individual market studies



Agri & Food China_1, April 2024


Agri & Food China_4, December 2023

Agri & Food China_3, September 2023

Agri & Food China_2, Juni 2023

Agri & Food China_1, Mar 2023


Agri & Food China_4, December 2022

Agri & Food China_3, October 2022

Agri & Food China_2, July 2022

Agri & Food China_1, May 2022

Dates of Fairs and Events


Fairs & Exhibitions

· · · Shanghai · · ·

20.03.-22.03.2024             FIC - Food Ingredients China 2024, Shanghai

17.05.-19.05.2024             VeggieWorld Shanghai

28.05.-30.05. 2024            SIAL CHINA - International Food Product Trade Show

13.06.-15.06.2024             BIOFACH CHINA - International Organic Trade Fair and Conference

05.11.-10.11.2024             CIIE - China International Import Expo

12.11.-14.11.2024              FHC Shanghai - Global Food Trade Show

12.11.-14.11.2024              ProWine Shanghai - International Trade Fair for Wines and Spirits

· · · Henan · · ·

03.06.-05.06.2024              CIFA China, Zhengzhou

· · · Fujian · · ·

10.05.-13.05. 2024             China (Xiamen) International Tea Industry Fair (Spring Edition), Xiamen

10.10.-14.10. 2024             China (Xiamen) International Tea Industry Fair (Autumn Edition), Xiamen

· · · Kanton  · · ·

24.04.-26.04.2024              Anuga Select China, Shenzhen

23.05.-25.05.2024              32nd Interwine China, Guangzhou

12.07.-14.07.2024             Interwine Shenzhen 2024

Dezember 2024                 NPC - Natural & Nutraceutical Products China, Shenzhen

Anmerkung zu allen Messen und Veranstaltungen: Änderungen sind vorbehalten

Useful Links (The following reports are all in German)