Trade Fairs in Germany
Germany is the world’s leading host for international trade fairs. Around 160 - 180 international trade fairs attract over 180.000 exhibitors and 10 million visitors annually!
For more than 20 years AHK China has been offering comprehensive support to local companies & public entities that want to participate in the world’s leading exhibition market.
The trade fair experts in our regional offices across China are your first point of contact if you want to exhibit or visit exhibitions in Germany, including congresses and symposia.
Learn more about our Trade Fair Services for Visitors and Exhibitors
Strongpoints of Germany as a Trade Fair Location
Central Location
German trade fairs take exhibitors and visitors to the centre of the European Union. The European single market is the largest single market in the industrialized world, with some 500 million consumers and an economic output of around 11.5 trillion euros. Thanks to excellent flight connections and the best transport infrastructure, trade fairs in Germany are easily accessible from all economic centres, inside and outside Europe.
State-of-the-art Exhibition Centres
Germany has 25 trade fair centres of international or national importance. Their combined hall space amounts to 2.8 million square meters. In terms of architecture, logistics and technology, the German exhibition centres are well positioned by international comparison. German trade fair companies invest around 300 million euros a year in order to optimize their sites.
Four of the world's eight largest exhibition centres are located in Germany, and ten of the German exhibition centres have a hall capacity of more than 100,000 square meters. In addition, there are regional trade fair sites with hall space of around 380,000 square meters.
Trade Show Concepts in Line with the Market
German trade fairs are geared to the needs of the economy and reflect the importance and innovative strength of the respective industries. Close cooperation between organizers, exhibitors and visitors guarantees market-oriented trade fair concepts and ideal trade fair dates.
High Internationality
The special competitive advantage of German trade fairs is their international appeal: around 60% of the approximately 180,000 exhibitors each year come from abroad, a third of them from countries outside Europe. Of the 10 million visitors, almost 30% travel from abroad.
Professionalism
German trade show organizers have extensive experience in staging international trade shows. Some of them hold more than 20 world-leading trade fairs every year. They are organized by experienced experts in every aspect of the trade show business.
Leading Service Standards
German organizers offer a broad range of services to the exhibiting industry. They support their exhibitors with travel and hotel bookings, press relations and marketing activities, and are constantly expanding their range of services. In addition, many trade show organizers install permanent online marketplaces, making them a competent marketing partner for the exhibiting industry all year round.
Price-performance Ratio
When compared internationally, German trade fairs have moderate stand rental levels. At the same time, the quality and quantity of trade fair visitors are at a high level; exhibitors will thus have the opportunity to meet many potential customers on such occasions. As a result, the cost per visitor contact compares favourably with foreign trade shows and other media.
