Market Entry & Expansion

German companies still encounter a variety of barriers when they plan to enter the Chinese market. For this reason, we support over 2,000 German companies each year with our services, such as the preparation of their market entry.

© Fotolia/Andrii IURLOV

In-depth understanding of the Chinese market and personal contact with potential customers is essential to successful business in China. We provide you with a number of services to frame a sustainable market entry or to profitably expand your business in China.

Using targeted market studies in your industry, we aim to provide you with a profound understanding of the market, as well as its potential and challenges for your company.

By exhibiting at fairs and participating in or hosting events in China, you have the opportunity to present your services or products directly to Chinese customers and business partners.

Additionally, we are happy to plan, organize and accompany you on your business trip to China. We can also arrange travel and full support for business and government delegations to China.

Delegations & Business Trips

Personal visits are a key path to establishing good relations with Chinese business partners, whether on a political, economic or organizational level. Our services include organizing and accompanying delegations and business trips. We offer our services to a wide-ranging target group, from small business trips for German managers and business people, via specific industry associations or state-level organizations, to political delegations of several hundred participants.

Our goal is that your trip to China runs smoothly, is well-organized and of course mutually successful.

We offer the following services and advantages:

  • Organization, conceptualization, implementation and monitoring of delegations or small-scale business trips throughout China
  • Scheduling business meetings, company and factory visits in China
  • Inviting local companies and multipliers from one or more sectors (according to the composition of the delegation) to promote professional exchanges
  • Organization and management of events, briefings, conferences, networking events and roundtable discussions as well as the selection and invitation of speakers
  • Selection, testing and organization of interpreters from our high-quality pool of experienced interpreters, translation service for business cards, flyers and company presentations
  • Selection, inspection and price negotiation of hotels, evening receptions and other events as well as booking of bus, driver and limousine services
  • Professional press work and coverage on the Chinese side to achieve effective and positive public relations in cooperation with our Media & Communication department

Conferences & Events

Personal exchanges with existing and potential business partners are highly recommended for conducting business successfully in China. Publicity events such as workshops, conferences, product presentations or investment promotion seminars are widely used to provide detailed information and positively present your company and product. Inviting clients and business partners to receptions also serves to enhance a successful and trusting relationship.

We can organize and manage any type of event in accordance with your requirements and your business partner’s expectations.

Our event portfolio includes:

  • Business luncheons, dinner or breakfast presentations and cocktail receptions
  • Seminars and workshops
  • Press conferences
  • Trade and corporate promotion events

Our services include:

  • Identifying your target group and the most suitable format for your event
  • Detailed planning and organization according to your goals, needs and budget
  • Target group invitation management as well as registration at the event location
  • Design services: professional design and production of flyers, invitations, backdrops, programs, menus, conference kits and additional advertising material
  • Selection and invitation of appropriate speakers and media representatives as well as production of press kits and media follow-up through our Media & Communication department
  • Selection, inspection and price negotiation of accommodation, event location (including AV set up) as well as catering; booking of bus, driver and limousine services for you and your guests

Market Studies & Research

The Chinese market is very wide-ranging and complex. Each industry has its own features, and the local market economy has unique aspects which may be unfamiliar to foreign companies.

For a successful market entry or expansion in China and to understand market potential and challenges for your company, we can support you with a detailed industry-specific market study. We produce individualized, sector-specific, up to date documentation according to jointly established criteria.

We analyze the market volume and competitive environment, inform you about the regulatory framework and develop strategies for market entry

Market studies are individually tailored to ensure you are well prepared to strategically approach the Chinese market.

Trade Fair Services for Visitors and Exhibitors

For more than 20 years we have been supporting companies from the Greater China region to visit and participate in trade fairs in Germany, as well as supporting German and international companies coming to our region. Our offices in the Greater China region have been instrumental in the development of our trade fair services and the creation of our global services brand ‘Fairs and More’.

As a full service provider for the participation in trade fairs, congresses and symposia, we combine our comprehensive experience with a network of more than 120 offices in 80 countries around the world to enable trade fair visitors, exhibitors and associations from all over the world to truly go global attending fairs worldwide.

Our trade fair services for visitors and exhibitors include:

  • Preparation of industry specific market information Identification of trade fairs suitable for your products/services
  • Organization of individual and group participations
  • Value-added services (match-making with Chinese companies, arrangements for business delegations, fact-finding missions and more)
  • Handling of all applications for exhibition space and stand equipment at the fair
  • Booth design and construction
  • Translation, design and production of all marketing materials
  • Transportation of exhibition materials
  • Recruitment of interpreters and all on-site staff
  • Arrangement of advertising, marketing promotion
  • Organization of press conferences
  • Provison of travel information, organization of flights and accommodation
  • Assistance with visa services
  • Provision of all background information pertaining to city, sightseeing, trade fair grounds etc.

Our services for trade fairs include:

  • Public relations for trade fair companies
  • Advertising in relevant trade journals and media
  • Acquisition of exhibitors
  • Organization of individual and group trips to trade fairs and events
  • Advance sale of entry tickets for visitors in local currency
  • Assistance with visa services
  • Organization of press conferences
  • Organization of congresses and symposia

Learn More About Upcoming Trade Fairs in China

We can also help you find the ideal partner for your future China business. Learn more:

Business Partner Search