Session 1: Digital Marketing Transformation for B2B Companies

Objectives and content:

The digital landscape in China is very different from what we know in the West. The main digital platforms e.g. Google Facebook and Twitter etc. are all unfortunately not accessible. Your employees, partners, and customers are all spending considerable time on Baidu, Weibo, WeChat, DouYin (Tik Tok Chinese version) every day.

So what does it mean to B2B enterprises? How should you promote your company in this unique digital ecosystem, and run a profitable business upon it?

This course gives you all the answers. The facilitator Gary Jia is a veteran of B2B digital marketing in China with over 15 years' experience. In this course, you will learn the general digital environment introduction, a guide to planning your digital marketing structure in the digital transformation era, and how to achieve business goals on those digital platforms.

Outline:

• China Digital Environment
• Digital marketing structure, China v.s. West
• How should your company layout digital transformation
• Different ways to make the digital presence of your company
• How to find your customers using digital channels
• How to pull your local employees together on digital platforms
• How to run your business service on digital platforms

Target Group:

B2B Marketers & General B2B Business Owners

Training Date:

August 6^th 2pm-4pm (2 hours)

Session 2: Start digital transformation from WeChat -- A guide and best practices

Objectives and content:

WeChat is more than what you think --Those who do the best marketing, are doing it on WeChat. And what they are doing on WeChat is even far beyond marketing.

This course gives you a systematic view to look at what WeChat and its ecosystem mean to B2B companies in China. You will obtain a guide to plan your digital marketing step by step. Also, there are many real best practice cases for you to better understand the methodology and get inspiration for what you should do.

Outline:

• The social media landscape in China
• The current situation and trend of WeChat
• A strategic planning tool for leveraging WeChat to your business-- The Magic Cube Model
• Social Communication best practice sharing
• Social Service best practice sharing
• Social Business best practice sharing

Target Group:

B2B Company Marketers

Language:

English/Chinese

Training Date:

August 7^th 2pm-4pm (2 hours)

Price:

Member Companies: 400 RMB; Non-member Companies: 500RMB

750 RMB/900 RMB if someone books both sessions.

Facilitator:

Gary Jia

CEO of Blue-Dot/ Organiser of B2B Marketer Club/ Guest Lecturer of Beijing University of Technology

Gary is a digital marketing expert in China. He has been working in the digital marketing area for over 15 years. In his career life, he has successfully driven digital programs for many world top brands including IBM, Siemens, Evonik, Honeywell, etc. to name a few.

Gary holds a master's degree in e-Business Management at the University of Warwick, UK.