Case Study: Weiss Chemie + Technik GmbH on the Road to Success: From Regional Market Leader to Global Player with the Support of AHK Greater China
        For decades, Weiss Chemie + Technik GmbH, a family-owned business and one of the leaders in adhesives and sandwich panel technology, had operated with a distinct focus in Germany and across Europe. Its operations, culture, and way of doing business outlook were deeply rooted in its homebase. While this approach served Weiss well for years, its industry was integrating at a global level.