As we turn the page on another eventful season, the summer issue of DE Perspectives invites you to explore new developments, enduring challenges, and promising opportunities shaping the Sino-German business communities.
Heraeus is a century-old German family company with steady progression in China over the past 50 years. Dr. AI Zhouping, President of Heraeus Greater China, explores the "secrets of growth" behind the success, focusing on paths of corporate diversification, innovation genes, sustainable development, cross-cultural management, and local team building.
Aviation, equally, is a sector reshaping itself with remarkable agility. CHEN Qian, Senior Director Greater China, Lufthansa Group, provides her insights into Lufthansa’s strategic evolution—highlighting shifts in travel demand, digital transformation, customer-centric innovations, and a bold approach to sustainability that are fostering resilience and new value in a rapidly evolving industry.
It's always a challenge to enter a new market. In this issue, two German companies, Weiss Group and Hebatronic GmbH, share how they charted their entry into the Chinese market leveraging the Business Partner Search solution of AHK Greater China, underscoring that with the right partners, cultural understanding and structured support, navigating in a new market is like a safe sail that opens the door to new growth and collaboration.
Innovation and digital transformation are not merely buzzwords but driving forces for the future. tesa, an international adhesive tape manufacturer, details how its Site Suzhou is setting a new benchmark for the group’s global digital transformation.
In addition, Control Risks delves into the key aspects of resilient localization in China, that it is not about eliminating risks but about adapting strategies to strengthen operations.