Market Entry with AHK Greater China Support
Our dedicated AHK expert team brings extensive experience and deep industry expertise in the Chinese food sector. We guide you through every stage of entering this complex market - from conducting market and competitor analyses and providing regulatory advice on import and distribution, to identifying reliable business partners and supporting company establishment.
Current Trends in China
- Rising disposable incomes fuels demand for premium and imported food products. Since 2015, the average per capita disposable income has roughly doubled, creating new opportunities for high-quality international brands.
- Shifting consumption patterns have led to greater demand for animal-based products, dairy, fresh fruit, and vegetables. Domestic food production continues to expand, with an increasing emphasis on local manufacturing over imports. At the same time, vegetarian products and ready-to-eat meals are gaining popularity among younger, urban consumers.
- Health-conscious consumption is transforming purchasing behavior as consumers scrutinize ingredient labels more carefully. Products marketed as “additive-free” and “organic” are particularly favored.
- Private-label brands are capturing a growing market share, while online retail and e-commerce continue to experience strong and sustained growth. Marketing strategies increasingly integrate cultural and regional elements to enhance authenticity and brand relevance.
Information on the Chinese Food Market and Import Regulations
Within the framework of the Competence Center for the Agricultural and Food Industry (KS China) - initiated and funded by the German Federal Ministry of Agriculture, Food and Regional Identity (BMLEH) from 2021 to 2025 - AHK Greater China regularly publishes newsletters offering detailed data, insights, and analyses of the Chinese food market. These also provide ongoing updates on key import regulations and market developments.
Newsletter
2025
Agri & Food China_4, December 2025
Agri & Food China_3, October 2025
Agri & Food China_2, July 2025
Agri & Food China_1, April 2025
2024
Agri & Food China_4, December 2024
Agri & Food China_3, October 2024
Agri & Food China_2, July 2024
Agri & Food China_1, April 2024
2023
Agri & Food China_4, December 2023
Agri & Food China_3, September 2023
Agri & Food China_2, Juni 2023
Agri & Food China_1, Mar 2023
2022
Agri & Food China_4, December 2022
Agri & Food China_3, October 2022
Agri & Food China_2, July 2022
Agri & Food China_1, May 2022
Agri & Food Trade Fairs and Industry Events
Shanghai
Beijing
Sichuan
Guangdong
Note: All trade fairs and events are subject to change.
Useful Links (the following reports are all in German)
Market studies China of BMLEH
Information and reports from GTAI
Chinas Nahrungsmittelproduktion folgt internationalen Standards
Chinas Ernährungswirtschaft geht gestärkt aus Pandemie hervor
Chinas Einfuhr von Lebensmitteln erreicht abermaligen Rekord
Nahrungsmittelindustrie vor Ende der Sonderkonjunktur
Visumpflicht für Geschäftsreisen nach China zeitweise ausgesetzt
China plant Änderungen im Markenrecht
Demografischer Wandel wird für Ostasien zur Herausforderung
Ist China bald nicht mehr Deutschlands größter Handelspartner?
Geöffnete Grenzen – aber kein Business as Usual
Wirtschaftsdaten kompakt - China
410 Millionen Millennials gestalten den Lebensmittelmarkt neu
