For the first time, the “Discover Germany” brand market series will be held in Shanghai, marking a new chapter in Sino‑German economic and cultural exchange. Supported by the Consulate General of the Federal Republic of Germany in Shanghai, the Shanghai Foreign Investment Promotion Board, and the Huangpu District Commerce Commission, the four‑day event will feature a wide range of high‑quality German brands and products across lifestyle, food & beverage, health, beauty, and design. It aims to offer residents and visitors an authentic German lifestyle experience, while contributing to Shanghai’s vision of becoming a global consumption hub and international exchange center.
Highlight #1: Nearly 50 Premium German Brands Together in One Place
From healthcare, food & beverages, skincare & beauty, outdoor sports, pet supplies, to home design, Germany Brand Week will gather nearly 50 high-quality German consumer brands..
Seven themed zones include:
- Health Wave: German wellness philosophy and premium supplements
- Sip & Savor: German craft beer and fine wines
- Science Skincare: Skincare technologies
- Explore Outdoors: Outdoor leisure & sporting gear
- Pet Paradise: Pet-friendly products and culture
- Family Fiesta: Kids’ entertainment & household goods
- Creative Living: Inspired design and lifestyle arts
Highlight #2: Bund Nightlife Festival × Germany Brand Week
Shop during the day, party at night! In addition to the daytime brand market, the event will feature vibrant nighttime activities:
- German Beer Garden
- Flash Brand Shows
- Classic Film Screenings
The event will also join forces with the Bund Nightlife Festival.
Highlight #3: Immersive German Cultural Experiences
Beyond shopping and product launches, visitors will enjoy interactive cultural experiences:
- German Classical Music Performances
- German Language Interactive Zone
- Cultural Exchange Q&A Sessions
Opening Day Program (October 23)
- Media Access: 14:00 – 16:00
- VIP Tour: 17:15 – 17:30
- Opening Ceremony: 17:30 – 19:05
- Welcome speeches
- Lighting Ceremony
- Brand dialogue: Winning strategies for German and Chinese consumer markets
- Live German classical music performance
- Networking Dinner & Night Market: 19:05 – 22:00
Event Information
- Dates: October 23 – 26, 2025
- Location: Old City Hall Plaza, Bund, Huangpu District, Shanghai
- Opening Hours: 11:00 – 22:00 daily
- Admission: Free entry for the public (some activities require reservation)
