In today’s rapidly changing marketplace, turning brand promise into meaningful experiences is a powerful growth driver. Whether born of heritage, fueled by innovation, guided by sustainability, enriched through customer intimacy, or sharpened by operational excellence, experience is no longer just a differentiator — it’s the multiplier that builds loyalty, sparks innovation, and improves lives.
The fall issue of DE Perspectives brings together stories from the Sino-German business community that illustrate how experience is shaping new consumption trends and opening pathways for business transformation.
Adrian Siu, Managing Director of adidas Greater China, shares how the iconic sports brand blends global DNA with local cultural relevance. Through its “China for China” strategy, adidas creates products that resonate with local consumers, transcend brand influence through experience, and promote sports and communities.
ALDI, the century-old German hard-discount pioneer shows how its model of low price, high quality, and convenience delivers value for China’s diverse, health-conscious, and cost-savvy shoppers. Localized private labels, an optimized supply chain, and tailored store formats demonstrate how operational mastery and consumer insight elevate both experience and efficiency.
DHL also shares a feature on cross-border e-commerce, we see how expertise in China’s fast-paced logistics, powered by AI, bonded warehousing, and local partnerships, is reshaping delivery speed, transparency, and reliability to meet the growing cross-border demand.
From the expo hall to industrial collaboration, TÜV Rheinland, Hannover Milano Fairs and Global Health Care AG demonstrate how curated platforms like the German Pavilion generate cross-industry value: providing visibility under the “German Quality” brand, enabling structured matchmaking, and fostering cooperative innovation.
FMEA software provider APIS shows how its expertise has evolved from a niche automotive tool into a SaaS, AI-driven platform for multiple sectors. Blending German precision with Chinese speed, it delivers agile, tailored solutions for today’s complex manufacturing.
In addition, LinkedIn China and AHK Greater China’s joint insights reveal how workforce experience — skills, adaptability, and cultural fluency — is becoming essential for competitiveness in both Chinese and German labor markets.