The food and beverage (F&B) sector in Hong Kong and South China has witnessed continuous growth, driven by steadily increasing incomes in recent years. Against this backdrop, the business trip to Hong Kong and South China is designed to facilitate entry for Bavarian food suppliers into these dynamic markets. Participants have the opportunity to delve into the intricacies of each region's food industry, ranging from the high-end food retail sector in Hong Kong to the expansive consumer market and sophisticated food processing industry in Guangzhou. Through meticulously arranged meetings, business-to-business (B2B) matchmaking, and immersion in local market dynamics, Bavarian enterprises stand to acquire invaluable insights and establish strategic alliances. This expedition embodies a unique blend of tradition and innovation, charting a course towards success in two of Asia's most vibrant food markets.

Program

 

Monday, 2024.10.21
17:30

Evening reception at the AHK Hong Kong

Welcome by representatives of the AHK / Consulate General Hong Kong

 

Tuesday, 2024.10.22

9:30

 

 

15:00

 

17:00

Presentation 1: Hong Kong: Status quo and prospects for Bavarian exporters

Presentation 2: An example of a successful market entry of a German food vendor in Hong Kong

Presentation 3: Positioning on the Hong Kong market and sales approaches

B2B-Matchmaking in Hong Kong 

with representatives of successful food companies, retailers and distributors

Networking-Event At GermanHub, the premises of German Industry and Commerce Ltd.

 

Wednesday, 2024.10.23

    

9:00

 

19:00

Visit to a partner organisation of German Industry and Commerce Ltd. in Hong Kong

Trip from Hong Kong to Guangzhou

Evening reception Welcome by representatives of the AHK / Consulate General Guangzhou

    

 

Thursday, 2024.10.24

    

9:00

 

14:00

Presentation 4: Differences between food imports in Hong Kong and mainland China

Presentation 5: An example of a successful market entry in mainland China

B2B-Matchmaking in Guangzhou
with representatives of successful food companies, retailers and distributors

    
 

Friday, 2024.10.25

    
  Departure