Market exploration trip August 2019

Explore the individual potential for your SME in China in the architecture and interior design industry.

Take part in our market exploration trip to Beijing and Shanghai from 26th to 30th August 2019 to learn more about the chances and challenges of involvement in the architecture and interior design industry in China. This project is related to the support measures within the scope of the foreign market entry program for SMEs and supported by the Federal Ministry for Economic Affairs and Energy (BMWi) on the basis of a decision by the German Bundestag.

Since years no other country in the world has constructed as much as China. The urbanization rate will rise from 57% in 2017 to 75% in 2050. The Chinese furniture and interior design industry are benefiting enormously from these trends and are one of the most growing industries in the People's Republic of China, as awareness of quality, design and sustainability is growing alongside the disposable income of the Chinese middle class. The demand for international architects covers a broad spectrum of buildings, from museum buildings - both in the public sector and by private clients - to sophisticated shopping centers.

The purpose of this market exploration tour is to create the framework for a successful market entry of German companies in these sectors. In addition to information seminars, reference visits and company visits in Beijing and Shanghai, a guided visit to the "Intertextile Shanghai Home Textiles - Autumn Edition" trade fair will complete the trip. Application deadline is June 27, 2017.

Has the market exploration aroused your interest? Please contact us for further information and registration:


AHK Greater China Beijing
Ms. Maren Petry
Tel.: +86 10 6539 6636
Email: petry.maren(at)