Trade Fairs in China
China is one of the world’s fastest developing economies and its leading trade fairs offer prime access to the market. By exhibiting at fairs and participating in or hosting events in China, you have the opportunity to present your services or products directly to Chinese customers and business partners.
A substantial number of well-known international trade fairs abroad are operated by German trade fair companies. They are also known as German trade fairs abroad (GTQ). These German trade fairs abroad open doors for you and provide crucial contacts to international trading partners. In doing so, they cooperate closely with the AHKs.
Successful Dual Strategy
German trade fair organizers offer their event expertise and industry competence in Germany and beyond. Their concepts of such events abroad are based on their own international trade fairs already established in Germany. As an exhibiting company, you are thus given the opportunity to enter distant markets while benefitting from the security of German quality standards associated with the "German Trade Fair Quality Abroad" label.
Best Services for German Exhibitors Abroad
At German trade fairs abroad, you and your company may concentrate on what you do best: taking care of your customers and your business - because German organizers take care of everything else, which is an advantage for you as an exhibitor in more ways than one. You may rely on their many years of experience of staging international industry trade shows. Additionally, you will benefit from the organizers contacts to trade associations in Germany, as well as to the AHKs and potential buyers in the respective target countries.
With more than 20 years of experience AHK China has become a full-service provider in trade fairs, congresses, symposia and events. Our services include booth rental and construction, design and printing of materials, translation, travel arrangements, business matchmaking, press conference and further marketing services.
In times of COVID 19 we also provide a professional trade fair replacer service enabling German companies to participate in local exhibitions without travelling to China.
Foreign Trade Fair Programs
Support for Companies
When participating in foreign trade fairs as exhibitors, German companies are supported by the federal government and also by many of the German states. The Federal Ministries for Economic Affairs and Energy, and for Food and Agriculture have developed the Foreign Trade Fair Program for this purpose. In addition, the federal states offer state-specific trade fair programs, but they also support individual companies or small exhibitor groups.
