Dec 07

Understanding Germany as a Business Destination

Learning Objective

This workshop helps the participants to have a general understanding of their business destination --Germany, such as its economic and political system, its historical and societal perspectives. The workshop also provides participants with insights on German business practices and knowledge on the German business culture, which will help participants to engage with German business partners and colleagues.

Course Content

  • Basic facts about Germany (country, history, people, culture)
  • German-Chinese relations, partner cities and provinces, economic cooperation & exchanges
  • Brief introduction on German economy
  • Germany as part of the EU and its common market, relevance of EU regulations for German-Chinese business
  • Social market economy vs. socialist market economy
  • The dual system of vocational education – a cornerstone for German industry’s success
  • “Industry 4.0” vs. “Made in China 2025”
  • Understanding German culture and overcoming cultural differences

Target Group

Chinese staff of German companies in China; Chinese entrepreneurs and staff doing business with Germany or planning to invest there; managers of business parks or industrial zones looking for German investors.



Dr. Jasmin Gong-Fleischer

  • Holds a master degree in computer science, and a Ph.D of Cultural Studies, with a focus on German-Chinese relations
  • 20-year working and teaching experience in various countries and different fields (IT, telecom, education, culture, management, research)
  • Worked in Fortune 500 companies (e.g. Siemens AG, Hewlett Packard, Daimler AG), in consulting firms, at universities and in start-ups
  • Visiting professor of Vesalius College at Free University in Brussels/Belgium on the topic - Doing business in China
  • Led Innovation Werkstatt on “Chinese brands in Germany” at Technical University Berlin 
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