02 | 2014 | China's Wealth

Growing Wealth – Growing Opportunities

"This issue of the German Chamber Ticker explores the implications of China’s increasing affluence and changes in consumer behavior. It explores the current generation’s affinity to luxury and explains why consumption is one of the most important means to display and ensure social status. The reader will gain insight into different strategies for Chinese and foreign brands to establish or expand in the Chinese market. On top of that, the publication introduces the reader to the Hurun Report which lists the global rich, and outlines different marketing strategies to assist in navigating the diverse profiles of Chinese consumers."

Oliver Regner - Executive Director, GCC South & Southwest China

GCT-02-2014

Cover Story 1 - Navigate the New Normal

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Understanding China's Luxury Market

by JAMES BUTTON

Chinese consumers have become the largest group of luxury spenders globally - accounting for about a third of total consumption - and significant growth potential still remains. Consumers are also becoming more sophisticated about where they buy, with about two thirds of spending taking place while traveling abroad.

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Cover Story 2 - Luxury - Made in China

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The New Generation of Chinese Luxury Brands

by KLAUS HEINE

“Made in China” still has a massive image problem, and is far from being associated with luxury. However, although it is not on the radar of most Western experts and consumers yet, the luxury business community within China is currently emerging in big steps.

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Cover Story 3 - Not Their Parents' Bag

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Understanging Why Youth Champion Luxury in China

by MARY BERGSTROM

Inching through Beijing traffic, a taxi driver looks in the mirror at his young passengers and scowls. He shakes his head at their stylish clothes and luxury bags. “Young people always spend tomorrow’s money today,” he says.

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Cover Story 4 - China's Real Estate

Putting the Prices in Context

by ELIZABETH CHU


China has been at the forefront of the minds of investors across the world in recent years. Keen to find a way to take advantage of the country’s strong long-term economic growth with a savvy investment, many are now wondering whether Chinese real estate could present valuable opportunities.

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Cover Story 5 - The Wealth Whisperer

Interview with Mr. Rupert Hoogewerf of the Hurun Report

by OLIVIA HELVADJIAN

Of all of the things that might have struck fear into the heart of a Chinese oligarch in the early 2000s, none of them – not rising labor costs, not environmental sanctions, not even the tax bureau – produced quite the same chill down the spine as the name Hu Run.

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In the Spotlight - Connecting Generations: Interview with Philip F. W. Harting, General Partner and Senior Vice President Connectivity & Networks, HARTING Technology Group

Connecting Generations

Interview with Philip F. W. Harting, General Partner and Senior Vice President Connectivity & Networks, HARTING Technology Group

by HEIDRUN BUSS AND LENA WROBEL

In 2005, Philip Harting joined the family business HARTING Technology Group as Managing Director Asia. After working at the Hong Kong subsidiary for three years, he returned to Germany, where he presently lives with his wife and children.

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Feature 1 - The New Chinese Government

Looking Back on the First Year in Office

by DR. PETER HEFELE

Among the four generational ‘changeovers’ since 1976/78, the most recent one raised particularly high expectations among the domestic and international audience. ‘Unprecedented reforms’ had been heralded in advance, causing a lot of (idle) speculation by many so called ‘China experts’.

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Feature 2 - What's new in the FTZ?

The Latest on Shanghai's Free Trade Zone

by DR. ULRIKE GLUECK AND ADA TONG

The China (Shanghai) Pilot Free Trade Zone (“FTZ”) was officially established on 29th September 2013. To provide a blueprint for the reforms in FTZ, on 18 September 2013 the PRC State Council issued the Notice regarding Publishing the General Scheme of the China (Shanghai) Pilot Free Trade Zone (“Notice”).

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Feature 3 - By the Book

China Unveiling a New Era of Commercial Registration

by CODY CHEN AND RACHEL YAO

The Company Law of the People’s Republic of China (“Company Law”), as the most fundamental law governing limited liability companies and companies limited by shares in China, was first enacted on 29th December, 1993, and revised four times in 1999, 2004, 2005 and 2013.

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Feature 4 - To Catch a (IPR) Thief

Mr. Christian Schotmann on Defending his Trademark in China

by CAITLIN WAGGONER

Intellectual property infringement is an issue of great concern to German businesspeople in China. In 2013, 53% of respondents to the German Chamber of Commerce in China’ Business Confidence Survey named IPR concerns as a challenge to doing business in China.

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Feature 5 - The Tao of Cow

Food Safety in China

by FRANK GIBSON

China has been hit by what seems to be a never ending series of food safety scares. In recent years there has been Clenbuterol in meat, Aflatoxin in dairy, dye in buns, antibiotics in chickens and pigs in the river. Consumers across China are demanding change, the government is clearly committed to bringing about improvement, and there is no lack of capital to fund the modernization process.

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German Chamber Ticker Editorial Team

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Olivia Helvadjian

Senior Communications Manager & Chief Editor

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