01 | 2017 | BIG DATA & E-SOCIETY

Big data has been one of the media buzzwords in recent years. The computing of large amounts of information is not only about data volume, it is also about its velocity and variety. Nowadays, big data is already present in a myriad of industries. In the healthcare industry, it helps to predict epidemics, cure diseases and improve the overall quality of life. In finance, big data allows banks and online lenders to evaluate credit worthiness and prospective borrowers, or analyze the risk of investing in certain stakes by inputting stock feeds, tweets and breaking news into complex algorithms.

This edition of German Chamber Ticker sheds light on opportunities and challenges that come along with e-commerce and big data. Moreover, we also highlight the status of artificial intelligence in the world economy. As always, we hope you enjoy reading.

Yours sincerely,

Jens Hildebrandt

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Cover Story 1 - The Big Data Dealers

How Information Processing Changes Major Industries


Chances are, unless you’ve been living in a cave – and maybe even if you have – you will have encountered the term ‘Big Data.’ The challenge, as with so many media buzzwords, is how to define it, and where to draw the line.

Getting to Grips with Big Data

In general terms, big data is the enormous amount of data generated in the digital age, which is too large and changing too rapidly to be processed by conventional algorithms and databases. The three V’s of big data - volume, velocity, and variety - capture its range and meaning. It is the data that we provide to companies, organizations, and online platforms every day. 


Cover Story 2 - Data is Opening Doors

How Big Data will Change the Way you do Marketing


Technology and the digital revolution have changed the way companies and organizations do marketing in today’s world. Businesses have more marketing options than ever before. They have more marketing data, increased marketing formats and a wider variety of marketing channels to communicate with consumers. Digital marketing alone has created many ways to reach prospective and existing consumers by using websites and blog posts, sponsored content, social media and search engines, online reviews and ratings, videos and all kinds of banner ads on desktop computers, tablets and mobile devices.


Cover Story 3 - The O2O Revolution

Why 020 is Crucial to your Marketing Strategy in China


O2O is one of the most cost effective and engaging marketing strategies brands can adopt in China. Most aspirational brands selling in China have a strong O2O component in their marketing mix, yet many foreign brands have been falling behind in implementing O2O initiatives in China.

What is O2O?

Online-to-Offline (O2O) is one of the most used buzzwords in China today, and with good reason. In Western markets, O2O refers to ‘click-and-collect’ items – goods bought online and picked up at a bricks & mortar store. Whilst retailers such as Ikea and Walmart are dabbling with it in China, cheap delivery and low car ownership rates mean that click-and-collect hasn’t taken ... More

Cover Story 4 - China's New Ecommerce Law

What this will mean for Consumers, Operators and Providers


China’s new Ecommerce law, which is in progress, shall regulate the relationship between consumers, platform operators as well as online providers in the field of Ecommerce.

China’s Ecommerce Market

In accordance to analysis by digital marketing researcher eMarketer, cross-border Ecommerce in China was due to hit USD 85.76 billion in 2016, up from USD 57.13 billion in 2015. Furthermore the China Internet Network Information Center (CNNIC) reported 710 million ... More

Cover Story 5 - China's Huge Appetite for Data-driven Decision Making

It Would be a Mistake to not Take this Trend Seriously


When I first moved to China half a decade ago, I had to unlearn a lot of things I thought I knew about the internet. The digital landscape in China was simply bizarre to an experienced newcomer like myself - in many ways, China has a completely separate internet from the one I grew up on. The Great Firewall shuttered me off from familiar faces and habits, and that was certainly jarring, but that didn’t mean the Chinese internet was smaller by any means. The Chinese internet was fully grown in its own right, and had a wealth of novel features and strengths that it took an open mind to discover.


Cover Story 6 - Smart Cities Through Big Data

Harnessing Big data, Internet of Things, Cloud, and Analytics for Manageable and Livable Urban Environments


Since the first industrial revolution, cities have been magnets for people, particularly the young, displaced migrants and innovators. Today, half of humanity – 3.5 billion people in total – live in cities and the percentage will grow to 60 percent by 2030.

Cities are centers of innovation and culture, but as urban populations have exploded so have the problems of city dwelling – aging infrastructure, pollution, traffic congestion and crime. Now a new generation of city managers and politicians are harnessing the power of technologies like the Cloud, Internet of Things (IoT) sensors, and big data analytics to help solve some of these problems and make cities more manageable and livable.


In the Spotlight - At this Stage, you must Consider the AIIB as a Startup

Interview with Mr. Nikolai Putscher director of the AIIB and representing the European constituency


Mr. Nikolai Putscher is director of the AIIB and representing the European constituency. He is also Minister Counselor, Financial Affairs Coordinator at the German Embassy in Beijing. He started his career at the Federal Ministry of Finance as Economist. After several years with the IMF, he has worked in various positions at the International Department of the Federal Ministry of Finance. The Asian Infrastructure Investment Bank (AIIB) is an international financial institution initiated by the Chinese government and founded in cooperation with 56 other nations worldwide. The AIIB started operating business on 16th January 2016. Since then the bank launched ...More

Features 1 - Big Data, Cyber Security Law and other Legislative Developments

PRC Legal Update


In recent years, big data has become a hot topic. Big data means a large amount of available information, which cannot be collected, analyzed or transformed by traditional data processing applications. It aims to get value and information more economically and effectively from highfrequency, large-capacity, different structures and types of data. Big data comes from individuals and in the end, it is individuals that will benefit from the information provided by big data. In this high-speed developing society with a large amount of information, big data can be applied everywhere and helps to create a more convenient life for us.


Features 2 - Clamoring for a Piece of the Pie

One Belt One Road amid China’s Economic Transformation


China’s remarkable economic growth - over 10% annually, strongly backed by capital accumulation has been well documented in the past two decades. However, since 2010, China’s GDP growth rate has slipped from double digits to a 20-year low of 6.9% in 2015. Facing issues including increasing labor costs, low efficiency in state owned enterprises, and stagnating productivity improvement, China is making efforts to advance its economic competitiveness with a range of domestic and international initiatives.

Buttressed by economic growth and accompanied by its comprehensive “Open Door” policy, China seeks to not only ... More

Features 3 - German Business in China

Results of the 2016 Business Confidence Survey


German companies have experienced 2016 as the most economically difficult of the last years. The overall outlook for 2017 is more positive, reflecting the faith of German companies in the Chinese market and its recovery. Of all industries, automotive is most optimistic, but is also the only industry to curb expectations for 2017. Machinery has had a difficult year in 2016: More than one in three companies (35%) report a worsening general outlook. Expectations for 2017 are more optimistic, but still remain slightly behind the all-industry average.


Features 4 - Prepare for Business Success

How to deal with State-Owned-Enterprises


When I first came to China in 2010 as general manager to start a company for the sale and implementation of industrial software, I was advised to only do business with Foreign-Invested-Entities. “Leave out the State-Owned-Enterprises [SOEs], they are too complicated to deal with, especially for a small start-up”. With the full intention to follow this advice, it did not take long and I found myself in a Chinese meeting room in Qingdao full of people wearing the uniform of a large railway manufacturer, presenting our software solution for that industry.


More than Business - Profits are Important - but not at any Price

Interview with Professor Klaus Leisinger on Shaping the Future of Corporate Social Responsibility


Klaus Michael Leisinger, founder and president of the Global Values Alliance is Professor of Sociology at the University of Basel, special adviser on business ethics to the Global Compact of the United Nations and on the post-2015 development policy agenda upon termination of the Millennium Development Goals period. He is a member of the Leadership Council of the Sustainable Development Solutions Network and of the steering committee of the initiative "Ethics in Action" of the Pontifical Academy of the Sciences. German Chamber Ticker had the chance to meet with him in Shanghai and to talk about his visit to China, and his views on the future of CSR.


German Chamber Ticker Editorial Team


Olivia Helvadjian

Senior Communications Manager & Chief Editor

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