Sponsor options for Chinese Version of “AUMA 2018 – Trade Fairs Made in Germany”-Guide now available!

2017年04月19日 AHK China - News-Hauptkategorie, Market Information

Trade fairs and exhibitions are a very important part of German industry and business culture. AUMA, the Association of the German Trade Fair Industry, publishes the yearly exhibition calendar “AUMA – Trade Fairs Made in Germany”-Guide with information on trade fairs in Germany and abroad. A Chinese version of this guide is produced by AHK Shanghai also on yearly basis.

International trade fairs are the best platform for Chinese businesses to get in touch with different industries and to explore new marketing options. Germany hosts about 150 of the world’s leading exhibitions with a steadily growing number or Chinese visitors as well as participating exhibitors. The “AUMA 2018” exhibition guide is especially published for Chinese companies. It does not only list information on trade fairs and exhibitions but contains important contacts of exhibition organizations. If you are targeting Chinese businesses interested in German products and services, the exhibition guide might just be the perfect addition to your marketing portfolio.

Placing an advertisement in the “AUMA 2018” guide could broaden your company’s and brand’s benefit due to the following reasons:

  • It is the only Chinese brochure which introduces all trade fairs in Germany. Therefore it is essential to many Chinese who are planning their visits to Germany.
  • It will be distributed through a multi-channel distribution system within China, Hong Kong and Taiwan plus additional Asian countries with Chinese-speaking population. Main points of the distribution are the German Consulate Generals, German Chambers of Commerce and German Pavilions at various industry trade fairs in China. The yearly print-run is 10.000 copies.

For your reference, please find the previous version of “AUMA 2017/2018” here.

You may get a special early bird discount of 10% when booking your advertisement until 30th October 2017.

Please feel free to contact us if you have any inquiries or questions.


Mrs. Yini DONG

Tel: +86 21 3858 5019


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