Media & Marketing

As a country with 1.3 billion people, China is quickly moving into the information age with a big variety of communication channels. Consequently, the Chinese media landscape is one of the richest in the world. It is characterized by its fast transformation from a rigid government owned structure into new business models and from a traditional press approach into new media.

For further information read below:

China's Media Landscape
Digital Market Entry
Main Media Players in China
Tips for PR-Work in China
Holistic brand experience, Asia Bridge magazine, June 2014 (DE)


North China


李 季


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East China


Michael Peter Zahn

Head of Media & Communication

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